THE DEMOGRAPHICS
Thanks to this secondary quantitative data that I have found through my own research and many investigations, I have been able to figure out what my target audience is in Horror movies. There is a 42% men and 58% women split. There is not a great disproportion of the two genders watching Horror movies so what I am aiming to do is to produce a horror movie opening that can relate to both genders not just one. EQUALITY.
As shown in the table, we can see that our target audience that watches Horror movies falls in the age rank of 18 year olds to 24 years olds for a huge number of reasons that might include easy access to money via work, parents, even spare time and many more or access to 18+ horror movies in theatres or whatever other reasons might there be.
My in-progress Horror movie opening, is generally aimed at any mixture of multi-ethnical background however statistics are showing unstable trends of people of different Ethnicity watching horror movies, but as I previously mentioned, my movie won't be biased, it will be open to any person who wants to watch it.
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